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Moschino is my favourite brand because it blends bold creativity with wit and playfulness, making fashion feel both daring and distinctive. I admire how the label embraces vibrant colours, quirky designs, and an irreverent attitude that sets it apart from more traditional luxury houses. Rather than limiting itself to elegance alone, Moschino transforms fashion into a form of self-expression that can entertain, provoke thought, and inspire confidence. Across its history—from Rossella Jardini to Jeremy Scott, and now Adrian Appiolaza—the brand has stayed true to its identity, weaving pop culture and social commentary into high fashion.

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